Thursday, June 12, 2008

If I had a dog, I could bring it to work!

Here is how I would describe my summer internship:

Let’s say that you are in need of a new body wash because your skin is looking dull and dry. You type “Vitamin E body scrub” into Google, and on the right, you see just what you are looking for!

Vitamin E Body Treatment
Revitalise your skin with Vitamin E
Body Treatment Scrub by Jo Malone.
www.JoMalone.com

Little did you know that I am the one who makes it possible for you to find what you’re looking for…

Here are some of my most basic tasks at Range Online Media (in the Stockyards!):

I come up with keywords – in my example, “Vitamin E body scrub” was the keyword. This means that I must come up with hundreds of variations for the keyword: body scrub, body wash, vitamin e body wash, etc.

Then, I come up with “creative” – the ads that appear on the side of the page when you’re searching for something on Google, Yahoo, MSN, etc. This part is the most fun because I get to see my work in action!

I also create reports for my clients each week so that they understand what’s going on with their online accounts. Specifically, I’m working for on the Estee Lauder account.

Ok that’s enough for now! Hope yall are loving your jobs. If you’re in town, let’s hang out/do happy hour soon!

xoxo,
Kristen

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